Your business has a story. Let's give it a look that's worth remembering!
A strong brand is more than a pretty logo. It's the feeling people get when they come across your business, the impression you leave, and the consistency that makes you recognizable long after the first interaction.
Se bring strategy and creative direction together to build an identity that feels unmistakably yours - and gives your business a solid foundation to grow.
Whether you're starting something new or ready for your business to look as established and authentic as it has become, we'll create a cohesive visual identity that reflects you are, what you offer, and where you're headed.
Here's the Process:
1. Get to know you.
We start with a conversation about your business, your vision, and what you want your brand to communicate. This is where we get beyond what you do aand uncover what makes your business yours.
2. Find the direction.
We'll develop a creative direction that brings your strategy and personality together, then translate it into a cohesive visual identity.
3. Bring it to life.
Once your direction is established, we'll refine the details, finalize your brand elements, and prepare your files and guidelines so you can confidently put your new identity to work.
Branding & Identity
sets up the foundation of your entire business . . .
does your brand . . .
5 REASONS TO INVEST IN
BRANDING & IDENTITY
Fresh Perspective,
Stronger Foundation
Every IMG brand identity is thoughtfully and personally designed around the business behind it. Here's what goes into making it right.
Brand Discovery
Getting to know your business, your audience, your goals, and what makes you different. We uncover the personality, the voice, the positioning, and the direction that will shape your brand.
Creative Direction
Establishing the overall look, feel, and visual personality of your brand. From inspiration and mood, to the finer details, every decision has a purpose and is used to bring out your vision.
Logo Suite & Visuals
A thoughtfully designed collection of primary and alternate logos, supporting marks, and graphic elements that give your brand a recognizable signature and visual identity that lasts.
Color & Typography
A distinctive color palette born from the psychology of your brand discovery, carefully paired with typefaces that work together and communicate your brand's personality to create consistency.
Brand Guidelines
Bringing everything together into a cohesive brand system, with organized files and clear guidelines so your identity looks intentional and uniform wherever it shows up in your marketing.
Your next chapter starts here...
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Starting a new business and want to get it right the first time.
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Ready for your brand to reflect the quality and experience you bring to the table.
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Growing, evolving, or moving in a new direction
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Tired of piecing together a visual identity that doesn't quite feel like you.
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Looking for a cohesive, recognizable look across your website, marketing, and everything in between.
Investment
Branding packages begin at $1,500 with final investment based on the scope and needs of your project
This is a complete brand identity experience - not a one-off logo design. If you're planning a new website, branding is the place to start. A strong visual foundation makes everything that follows more cohesive.
Our standard brand & identity package
begins at $1,500 and includes:
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Brand Discovery & Direction - Getting to know your business, audience, goals, personality, and the bigger picture
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Logo Suite - A thoughtfully designed primary logo, alternate logo variations, and supporting brand marks.
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Color Palette - A considered combination of colors that communicates the right feeling and gives your brand its visual signature.
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Typography - A complementary font system that brings personality, consistency and polish to your brand
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Supporting Brand Elements - Custom graphic details, patterns, icons, or other visual elements that make your identity feel complete
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Brand Guidelines - A reference for using your new identity consistently across your website, marketing, and everyday materials.
Need a little more room?
Additional graphics, logos, fonts and elements can be incorporated into your project scope.
Every project begins with a conversation about your goals and a clear proposal outlining the work and investment before we get started.
Already have a brand you love?
Perfect. We'll build from it!
Need branding direction?
Let's do it! We can begin with Brand Development to establish the visual foundation for your website.